Panasonic Finland · Dahl Collaboration · Installer Newsletter
Three cooling-angle concepts from the Nordics campaign, shown as two-frame stills. Finland installers can choose which one to adapt for the Dahl newsletter.
Option 1
Ice pack (FI)
Finnish version with nanoe X end frame.
Option 2
Bath / cold water
Cooling shortcuts only get you so far.
Option 3
Fruity (kids)
Mum, look what I came up with.
We have a collaboration with our distributor Dahl in Finland. Now it is time for Dahl to do a newsletter promoting Panasonic to their customers (mainly installers), but also to highlight Panasonic in their channels.
We thought we could go for model HZ flagship with a cooling angle, and maybe use the new cooling ad recently created. The ad is mainly created for consumers, but it could also be used towards installers (possibly with some tweaks).
Newsletter section · 600 × 500 px
1 landscape image (400–600 h)
Landing page header · 1200 × 500 px
1 header image (optional)
Front page lift · 320 × 240 px
1 image
Facebook lift · 1720 × 900 px
1 image
DahlApp / DahlShop · 840 × 480 px
Standalone ad
All images JPG or PNG, 72 or 96 ppi, recommended file size under 1 MB. Landing page also needs product imagery (no fixed size).
Hourly rate: EUR 160/h
Finland already holds the licence for the cooling concept, so no one-off licensing fee applies. Only the FI installer adaptation is invoiced. All copy and product imagery provided by the client / Dahl.
Format adaptation & project management
Adapting the cooling ad into the 5 required static formats and export (1h per asset), including project management (briefing, coordination, delivery)
5h × EUR 160 = EUR 800
Copy tweaks (optional)
Minor installer-oriented copy tweaks, if needed
2h × EUR 160 = EUR 320
Total investment
Format adaptation & project management 5h (EUR 800), with optional copy tweaks +2h 7h total (EUR 1,120)
EUR 800/ EUR 1,120 incl. optional
All prices quoted excluding VAT. All copy and product imagery provided by the client.
Deadline
Fri 26 Jun
Final assets delivered this week, Friday 26th, for Dahl to schedule the newsletter and channel placements.