Panasonic Norway · Cooling Ad · Summer 2026
HZ cooling ads ideas
Updated 3 June 2026
Ads to run for summer 2026 on social media to promote the HZ Flagship. Each one opens on an absurd DIY cooling moment, then reveals the real fix. The concept can be rolled out across all Nordic markets if so decided.
Hero flow
The two-frame sequence: hook frame, then the product reveal.
Frame 1
Frame 2There's a better way to cool down
Two-frame ad: hook frame, then product reveal with copy and CTA.
Hero concept. Frame 1 sets the joke with the 'Läs mer' CTA, Frame 2 closes with the HZ Flagship reveal.
Additional visual ideas
Social-first variations exploring different hooks, tones, and cuts.
The Ice Collar
When your only AC is a neck pillow full of ice.
Hook: relatable summer suffering. Punchline reveals the real Panasonic AC.
Cool Crowd
Everyone at the party. Same solution.
Social proof, but make it absurd. Group shot, identical ice collars.
Plan B
Bag of frozen peas. Again.
Single-frame meme energy. Caption does the heavy lifting.
Breakfast Hack
Frozen berries do double duty.
Warm morning light, blissful expression, the everyday DIY cool-down.
Ice Pillow
Hugging a homemade cool pack at sunset.
Quieter, more cinematic. Aim at the 'gave up' crowd.
Feet on Ice
Feet plunged in an ice bucket, lemon water in hand.
Cozy living-room scene, the DIY way to cool down after a hot day.
Fridge Refuge
Sitting inside the open fridge next to the Mjölk and Ramlösa.
Nordic grocery cues ground it locally. Peak desperation, peak relatable.
Fan Club
Grandma in a swimsuit, sunglasses on, ice bath and a fan.
All-ages appeal. The 'gave up on subtle' cooling routine.
Ice Pack Bath
Soaking in the tub with a blue ice pack strapped to the forehead.
Warm light, blissful expression. Cinematic and a little absurd.
Face in the Ice
Head buried in a tray of ice, fan spinning behind.
The final surrender. Strong visual punchline for the set.
Deliverables
Formats included for one master idea:
9:16, 1:1
Meta animated video
6 to 10 seconds.
1:1
Social carousel
Multi-frame swipe unit.
1:1, 9:16
Still images
Feed and story formats.
3 variations
Ad copy
Paired with the creative assets.
Campaign timeline
10 weeks totalLive from 8 June through mid-August 2026, across the hottest weeks of the Nordic summer.
Launch
8 June
Hero ad and first social cuts go live.
Peak heat
July
Full rotation of asset variations through the hottest weeks.
Wrap
Mid-August
Final push and campaign close.
Investment
Production and localisation budget for the campaign. Please see the detailed cost estimate sent via email.
Master
Creating the master version of the ads and ad copy
EUR 2,400
Localisation
Per market adaptation
EUR 800