Panasonic, Baltics
Baltics
Placeholder containers for the requested asset formats. Filter by market for the Baltics: Estonia, Latvia, Lithuania.
Choose a creative direction
Applies across all formats. Baltics pick one of three concepts.
Fruity
Berries / cooling refreshment
Ice packSelected
Ice pack on neck / instant relief
Bath lady
Cold bath / relaxation
Social Media
Stills are a 2-frame sequence per country
1080 × 1080 video
videoLatvia
Lithuania
1080 × 1080 still sequence (2 frames)
static
Latvia · 2-frame sequence
Lithuania · 2-frame sequence
1080 × 1920 video
videoLatvia
Lithuania
1080 × 1920 still sequence (2 frames)
static
Latvia · 2-frame sequence
Lithuania · 2-frame sequence
YouTube / Addressable TV
All videos with sound
16:9 video, 6 seconds (YouTube)
videoLatvia
Lithuania
16:9 video, 15 seconds (YouTube)
videoLatvia
Lithuania
16:9 video, 10 seconds (Addressable TV)
videoMP4 / H.264, 1920×1080, 25 fps progressive, 15 Mbps, square pixels (1:1) · Audio: Linear PCM or AAC, ≥192 kbps, 48 kHz, −23 LUFS ±1, max −10 dB · Starting timecode 00:00:00:00, no black slugs at start/end · File naming: Client_Product_Duration.xxx (Latin characters only) · Delivery: 3 business days before broadcast · MOV (ProRes 422 HQ, 100 Mbps) and MXF (XDCAM HD422, 50 Mbps interlaced) also accepted
Lithuania
DOOH
10-second assets, Lithuania only · 25 fps · mp4 uncompressed (100% quality) · no audio · max 50 MB, max 800 kbps · slow, non-glare, non-distracting, non-aggressive animation only
1152 × 576 video
video1080 × 450 video
video448 × 672 video
video640 × 288 video
video720 × 864 video
video860 × 360 video
video960 × 576 video
video960 × 432 video
video
1152 × 576 static
staticDisplay Banners
Optional970 × 250 banner
banner
Latvia
Lithuania
300 × 600 banner
banner
Latvia
Lithuania
300 × 250 mobile banner
banner
Latvia
Lithuania
300 × 400 mobile banner
banner
Latvia
Lithuania
Investment
Hourly rate: EUR 160/h
The master version is reused from Norway, so only localisation is invoiced for the Baltics. One person coordinates both countries. All copy and voice-overs provided by the client. Each market receives 16 localised assets (20 including optional display banners).
Idea licensing, per country
One-off fee to license the existing concept for each Baltic market
EUR 200 × 2 = EUR 400
Production
12h for the first market, 6h for the second
18h × EUR 160 = EUR 2,880
Display banners
Optional1h per market for the 4 display banner sizes
2h × EUR 160 = EUR 320
Total investment
Idea licensing (2 countries) + production (18h) + display banners (2h)
EUR 3,600
All prices quoted excluding VAT. All copy and voice-overs provided by the client.